Our story…

After the Women’s March in 2017, like so many others that were there, we were inspired to do more. We had a crazy idea, what if we channel all that Women’s March energy and activism into a collection of everyday items, like t-shirts and hats? And, what if we give a portion of the proceeds to organizations that are working for the progress on issues that matter. The result, Vote Like a Girl, a little merch. co with a big mission. Thanks to you and your support, we just might get to be the change we hope to see in the world. Thank you!

Why, ‘Vote Like a Girl’?

So many of you have asked us, why ‘vote like a girl’ and not ‘vote like a woman.’ Truth, we just wanted to appropriate a phrase that was once meant as an insult. Hell yeah, we run like a girl, throw like a girl, and just watch us Vote Like a Girl!

We were once girls ourselves and today we are moms to amazing, independent, strong daughters. We know first-hand the fierce, unapologetic determination of a girl and we wanted to harness the brilliant, badass inner-girl in all of us to get stuff done.

However, in the new post-Roe America our answer is more serious. Today, we Vote Like a Girl because they need us to. For the first time in 50 years our daughters have less rights than we did — and we will let this be their reality. When we all vote, we win. Vote Like a Girl!

Our founders

Kim McCusker

Mother of three, a Small Business Owner and one-time Senate intern, Kim, like most of us was busy with life, not really paying close attention to politics. Then she woke up the morning after election night 2016 and understood that sitting on the sidelines was no longer an option. She joined her local Democratic committee, began to canvass for candidates, write letters to the editor, and in an effort to young voters in her small rural community, she helped to found a local chapter of League of Women Voters. Then she witnessed the horrific events brought about by the Unite the Right rally in Charlottesville on August 12th. A few weeks later, she called a friend about a t-shirt, and the rest is history.

Allie Saunier

Allie’s passion for working with children and families grew from a life-altering experience after college, working with orphans and foster families in Antigua, Guatemala. Through 25 years working in non-profits, education, criminal justice and child welfare  Allie has witnessed the struggles firsthand. She has seen the impact of racism, poverty, domestic and gun violence, and gangs. She knows the negative impact poor healthcare, lack of affordable housing and lack of access to education have on generations of families and communities on both the west and east coasts. Her desire to help others does not end with her 9-5. She volunteers with local organizations, attends rallies, canvasses for candidates and donates to people and organizations who make real changes to improve lives. Allie lives outside of Charlottesville, Virginia, she has three awesome daughters, (two who will be voting in 2024), a wonderful husband, two rescue dogs, 3 rescue cats and a fish. Allie was in downtown Charlottesville on August 12, 2017 when the Unite the Right rally exploded into violence and terror. She realized doing all she has been doing still isn’t enough. There is more to do.